FORTE CULTURA - Social Media Concept EN

Social Media Concept for fortified heritage 7 ers and accordingly control the "conversations". Unlike the "normal life" however, positive and negative communication is published and anyone can read it. And unlike the "normal life" you communicate not only with an individual or in small groups. Friends and friends of friends, family members and their friends or complete strangers also participate in your "conversation". This is done both by passive readers of the status mes- sages and threads, as well as by people actively expressing their own opinions. One wrong word can quickly reach tens of thousands of users and upset them. In addition, many users no longer blindly follow every new content that is only half interesting to them. You think twice before they click the“like” or "share" button. The large amount of high- quality content in social media also leads to a certain supersaturation for users. That is why your content must stand out. Conclusion Opportunities and risks are very close together. If you decide to use social media as a communi- cation channel for your marketing, you should be 100% sure about it. You need strategic thinking and you need to provide the necessary human and financial resources. Benefits: Direct interaction with your users and potential customers You can improve your image Direct communication and market penetration Direct customer feedback on your actions Raising awareness for your products and services Increase customer satisfaction through transparency and friendly service Disadvantages: - High cost of at least several hours weekly for evaluation and care - Strategy has to be differentiated for individual communication channels - Every opinion counts, negative opinions must be commented as well - With "likes" you do not make money, only the conversion of "followers" to customers has economic effects