FORTE CULTURA - Social Media Concept EN

Social Media Concept for fortified heritage 6 Wikis In wikis, users can not only read online content, but also edit it directly. The most famous exam- ple is Wikipedia, the online encyclopedia. New posts can be created relatively easily through forms and is almost automatically categorized. In this way themed online libraries are created. Forums Forums are usually closed portals that deal with a certain topic. On a forum users share their opinions and experiences about products and services, publish help and tips for users, or just have technical discussions about the forum's subject. The discussions are listed in chronological order in threads. A thread is a list of contributions about one topic. Review sites In review or consumer sites users share their experiences with products and services of all kinds. The aim is to provide the Internet users with insight into the diversity and facilitate (purchase) decisions. Well-known examples are idealo.de or ciao.de . Some platforms, for example those that serve for evaluating teachers or employers, have caused a lot of controversy. Information portals Information portals like German wer-weiss-was.de or gutefrage.net as well as English ask.com connect Internet users seeking advice with holders of the appropriate knowledge. They deal with all kinds of topics from Grandma's cold recipes to instructions for building drainage. Specialized portals deal for example with craft or health related issues. Social Bookmark portals Social Bookmarks are online bookmarks from Internet users. Social Bookmark portals collect and publish the saved bookmarks of its registered users, if the user decides to share them. The pub- lished bookmarks can be categorized, annotated and rated. In this way, interesting and useful web content can be distributed among the users. Examples are digg.com or linkarena.com . So- cial Bookmark portals are no longer relevant in today's online marketing. 2.3 R ISKS AND OPPORTUNITIES IN DEALING WITH S OCIAL M EDIA Social media, if handled properly, can provide diverse value to marketing of your fortress. The requirements are at least basic knowledge, some money and a lot of time. Like all other social contacts in the "normal life", in social media contacts must also be con- structed with confidence and maintained over time. If you neglect your social circle, at best you become forgotten, at worst you get badmouthed. Either way, you're out! The opportunities and risks involved in using social media are of course primarily in the direct interaction and communication with your customers. Enthusiastic customers communicate posi- tively, dissatisfied customers are negative. It is up to you to adapt to the needs of your custom-