FORTE CULTURA - Social Media Concept EN

1 INTRODUCTION	4
2 CONCEPTUAL FOUNDATIONS	4
2.1 DEFINITION	4
2.2 SOCIAL MEDIA: AN OVERVIEW	4
2.3 RISKS AND OPPORTUNITIES IN DEALING WITH SOCIAL MEDIA	6
2.4 SOCIAL MEDIA AND THE FORTIFIED HERITAGE	8
3 SOCIAL MEDIA STRATEGY	10
3.1 ANALYSIS	10
3.2 OBJECTIVES	10
3.3 TARGET GROUPS	12
3.4 CONTENT	12
3.5 MANAGEMENT AND CONTROL	12
3.6 EVALUATION	12
4 SOCIAL MEDIA: THE EXAMPLE OF FACEBOOK	14
4.1 INTRODUCTION	14
4.2 OWN FANPAGE	14
4.3 CONSTRUCTION OF A FAN BASE	16
5 SUMMARY	18
5.1 ABOUT FORTE CULTURA®	18
5.2 ABOUT THE EUROPEAN FORTRESS TOURISM AND FORTRESS MARKETINGNETWORK	18

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