FORTE CULTURA - Social Media Concept EN

Social Media Concept for fortified heritage 17 page. If you do not do that, you're posting it in your own name, as a follower of the fanpage. This can sometimes seem unprofessional, but may occasionally make sense. Groups as multipliers In addition, there are also group pages on Facebook. These are social groups who created their own "fan page" to exchange information about a topic, such as: "group against hunting", "Fencing fans" and others. Type in the search box of Facebook a term that fits your site. If no suitable groups are displayed in the results list, click below on "Show more results" and then on the left side on "Groups". In the list of groups click on the ones that you think are most interesting and have as the biggest num- ber of members. Have a look at the basic information of the group and if everything fits, click on "Join Group". There are open groups and private groups. In closed groups, you must wait for confirmation from one of the administrators. Here it is useful to contact one of the administrators and attract his attention to your fanpage (including the link to your site). If your offer is interesting enough, he informs its members and may even post a link to your fanpage in his group. If you could not or did not want to convince the admin, you can write on the wall of the group by yourself and advertise your page with great content. Important: Keep it in moderation and not make yourself unpopular with spam. Always ensure that you respect the group policy. In this way you will be able to recruit many followers from groups. Publish on other Facebook pages To publish content from your site on other Facebook pages, your fanpage must follower the fan- page you want to post on. Click on "Like" on the page that you're viewing. Now you can leave messages from your fanpage on the other one. You write in your status box, type a new message where you refer to the other fanpage by "@pagename" (page name = name of the other side). If you publish this message, it appears on your fan page and a copy on the page to which you refer. Thus, the followers of the other page will pay attention directly to your fan page. Use this function but very sparingly and judiciously. Not every site owner likes it when strangers write to its own wall! Make such posts only if they also have a direct link to the page you are ref- erencing. Alternatively, you can post interesting information and the link to your fan page on other fansites as a private person. If you also have a Twitter account, you can make all your publications from your Facebook page visible on Twitter and vice versa. By bundling both networks you generate more followers. De- pending on the concept of your social media marketing, it could be useful to have these ac- counts separated. You can, for example, use Facebook and Twitter to reach different target groups

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