FORTE CULTURA - Social Media Concept EN

Social Media Concept for fortified heritage 11 3.2 O BJECTIVES Now that you know your current situation and you can develop goals. Only when you have set goals, you can find out if your marketing efforts were successful. Possible objectives that you can pursue with social media marketing include: - Improving the business or brand image - Increase awareness - Acquisition of new customers and existing customers - Exchange of information - Provide support - Strengthen customer loyalty This sounds very reasonable, but it is much too general a second glance. How do you measure possible success? Define your goals in a more concrete way! You want to raise the awareness of your fortress? What do you expect (more penetration, more returning visitors, increased viral marketing, etc.)? Define the region or population group, decide on a schedule and coordinate your marketing activities from then. Break down your goals into categories. Define main objectives , e.g .: - contemporary image for a younger audience in 2 years, or - 30% more visitors per annum support with sub-goals, e.g .: - Positive communications on Facebook about your new wireless network in the fort with 250 likes, or a Twitter Tweed "re-enactment" with 1,000 followers that can win coupons for your next medieval spectacle. Define goals for each marketing activity to ensure an objective evaluation. Take into account consistent performance metrics for measuring success. Orient yourself to your target definitions on the famous SMART formula. S Specific (Be specific with your target definition.) M Measurable (Think about how you want to measure success. You need metrics for opti- mal comparison between target and result.) A Accepted (Define attractive, desirable objectives.) R Realistic (Set realistic and possible targets.) T Timely (Set a time when the goal should be achieved. You need a time frame to take into consideration when you are measuring the results.)