FORTE CULTURA E-Marketing-Guide

Guideline for effective e-marketing for fortified heritage 25 7 A FFILIATE M ARKETING Affiliate marketing is a form of online marketing based on commissions where external promo- tional offers are presented on matching online advertising space. Affiliate marketing is also known as partner programmes. Website, forum or blog operators (publishers) offer advertising space for external advertising on their websites. Advertisers can promote their products and services with different media, such as banners, videos, text ads, links, etc. Previously agreed brokerage commissions are paid per click, sales, registration, download or view. You can choose whether you provide advertising space on your website, and thus create sources of income, or whether you want to place paid advertising for your fortress on external websites. Affiliate networks act as a specialized intermediary between publishers and advertisers. One of the leading performance marketing networks is for example Zanox. It takes a neutral mediation between the two parties and also regulates the different commission models. The advantage of the large affiliate networks is your access to a wide range of people within its members. You can, depending on your budget, achieve high market penetration with targeted advertising campaigns. On the other hand, you can place advertising chosen from an enormously wide range on your website and so underpin your content and earn revenue. The limit is your imagination. Your fortress is situated within easy reach of the airport? Display ads for flight comparison websites next to your driving directions. Your guests have to hike to reach your fortress? Promote the right footwear. However, please remember that any additional foreign content can distract the user from the primary subject and make them leave your web- site. Our recommendations for Affiliate Marketing It may look simple and fantastic, but there are also some things to consider before you decide to start affiliate marketing. Tip 1: As a publisher, you must first ensure consistently high user streams on your website. Do your homework! Structure your website, design your landing pages, shape your key- words and texts, embed media, use search engine optimization. Only then publish right advertisements that support your content. Also pay attention to "over-optimization". As a fortress you have already a large number of offers to sell. Do not turn your website into an advertising column, where the user cannot find the right content. Ensure clarity. Tip 2: Do you have your own internet store with products such as books, cards, posters or similar? As an advertiser you can gain more potential customers there. Create attractive and varied promotional products for your partners, calculate an attractive commission model.