FORTE CULTURA E-Marketing-Guide

Guideline for effective e-marketing for fortified heritage 7 Overview: Examples for possible content for fortress websites Category Possible Content Instruments Architecture attractive description and presentation of high- lights of the fortified architecture: information about architectural functions and features (defence architecture, military and civil buildings), armament, equipping, builder and genesis, structural changes from past till today, current conditions, disman- tling, reconstruction projects, link to publica- tion list, experts, funding stories, air pictures, floor plans, historical plans and sketches, 3D Models (in- teractive/ „walk through“), gallery, video descrip- tions, etc. History historical owners, famous visitors, historical events, political facts, legends and fairytales, traditions, regional importance and epoch rela- tionships, experts, funding Stories, pictures, videos, historical films, audio books, etc. Nature landscape, flora, fauna, problems with it, knowledge and know how, nature path pictures, videos, stories, webcam in bird's nest, etc. Adventure exhibitions, guiding tours, children offers, spe- cial offers pictures, short descrip- tions, calendar, etc. Tourist service opening times, location information, gastrono- my, travel information, accessibility, guiding tours, event calendar, etc. descriptions, pricelist, area map, "drive to map", web shop, ticket shop, pictures, videos, social media threads, etc. Business ser- vice facts to rooms, conference location, areas for events, technical equipment, rules and contract- ing, information for event manager, etc. descriptions, plans, pic- tures, contacts, factsheet for download, etc. Create a register of all information, topics and products. Write down everything your fortress has to offer. In order to do that, use the results of your brainstorming session. Create smaller market- ing packages and start with analysing the content for the Internet. Create a collection of materials with texts, images and videos. Think about what you can do with your materials: an image gallery, a blog, an offer for tourists - create a PORTRAIT of your fortress. What should everyone imagine when they think of this monument? Create an image, use the international label, the FORTE CULTURA brand.