FORTE CULTURA E-Marketing-Guide

Guideline for effective e-marketing for fortified heritage 2 W HAT IS O NLINE M 2.1 B ASICS The term online marketing (or e- ing activities which are implemented in the digital world and online media. Just like any other marketing measures, online marketing is aimed at converting Internet user (user) into a consumer. Internet marketing has some crucial advantages if we compare it to trad tional marketing: it is inexpensive, shows effects immediately and reaches the ent group. The starting point and basis of all online marketing activity is usually a website. The main aim of online marketing is to guide users (traffic) to your website and present them content that will convince them to become customers. A websi ing activities should bring internet users to it. Fig.: Overview of Online Marketing Tools What should the Internet users experience on your website? How do you advertise to potential customers and how you can earn money with your website? How you can make your website successful? The answer is: designing, building, combining and optimizing online marketing campaigns around your product. E-Mail- Marketing Search Engine Marketing (SEM) Search Engine Optimization (SEO) Search Engine Advertising ARKETING ? marketing, internet marketing, web marketing) covers all marke te is your most valuable tool and all online marke Website (SEA) Affiliate- Marketing Social-Media- Marketing (SMM) Display Marketing Mobile Marketing 5 t- i- ire target t- Video Marketing

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