FORTE CULTURA E-Marketing-Guide

Guideline for effective e-marketing for fortified heritage Break down longer texts in easily readable paragraphs, set subheadings, make the text more interesting by using info graphics or bullet point lists Section 3: Footer The footer is almost the end of the website. Here, the Internet user will find important inform tion such as links to the imprint or several contact possibilities. For ease of use, it should include links to core elements of your website. This allows direct a cess to other relevant content after the users saw the content also in the bottom part of th page. Just like the header, the footer does not change on the different sub 3.1 T HE L ANDING P AGE A website typically consists of a system of individual topical pages. These individual pages pr sent different information about your fo an Internet user was looking for and what keyword he put into a search engine such as Google, it should hopefully lead him to the respective part of your website (see also Chapter 5:. Search Engine Marketing). Overview: Examples for possible content These various pages are called Landing Pages, because the user "lands" on them after clicking somewhere else. Landingpage 1 Landingpage 2 -pages of the website. rtress and include different offerings. Depending on what for fortress websites Homepage Landingpage 3 12 a- c- e e- etc.