FORTE CULTURA E-Marketing-Guide

Guideline for effective e-marketing for fortified heritage 10 Step 6: Measurement of Performance Success can be measured. If you have clearly defined your goals and the time you have set for yourself has passed, it's time to assess the performance. Here, you should use indicators that can easily be measured, such as sales, revenue, profit, market share and profitability. It's more difficult to measure success by answering the following questions: Has your product become more known? Has your image improved? Are your customers satisfied? Customer sur- veys are helpful for such evaluations. Customer satisfaction can be also based on, for example, the number and content of complaints received from customers. Check if you have reached your goals and whether the use of marketing measures has been worthwhile. If you look at the results of your campaigns, you will learn if some actions needs to be optimised. It also makes sense to compare newly acquired information with the results of past actions. You should also take into account external factors (e.g. seasonality). Archive your results. This information is priceless!